Copy That

Most of my writing this month has been in the form of copywriting and, jeez, do I miss fiction. Churning out “welcome” scripting and press releases makes for a fun occasional challenge, but is no substitute for spending an afternoon putting a character in hot water (figuratively if it’s action, literally if it’s romance) and then figuring out how to get them out again (with a gun if it’s action, with a hot guy if it’s romance).

But one thing that copywriting does provide is practice in how to think about writing. When the word count is proscribed, and the client says that it should be sort of, maybe, be something about this random list of things that has been collected, suddenly it becomes very important to communicate what the over-arching message is. What is the hierarchy of information that needs to be communicated? What does the audience/reader care about? How can we determine what needs to be said and what can be left out? In copywriting, the ability to construct thoughts clearly and to analyze and think critically about a piece come to the forefront. In a novel, an author can spend a bit more time decorating the place with adjectives and allowing characters to spiel off witty bits of dialogue that may not particularly move the story forward. In copywriting, there’s usually room for only one or two adjectives and they had better be the right adjective that supports the speaker or brands character. Copywriting skills are like exercising a new set of muscles and definitely make me a stronger writer. But on the other hand, I’ll be glad to go back to fiction! For one thing, they rarely let me write about hot guys or guns in copywriting.

A New Series with Bite!

I’ve been working very hard this year on multiple projects and I’m finally beginning to be able to share some of them with you.  I’m excited to announce that October will see the release of Book 1 of my new Shark Santoyo Crime Series.  Launching a new series is incredibly difficult and one of the hardest things to garner are reviews on reputable sites like Amazon and Goodreads.  So toward that end I’m giving all of you the opportunity to become a part of my Advance Reader Team.  Sign up using the form below and you’ll be taken to the down load page to get a free digital copy of Shark’s Instinct and in a few weeks I’ll send you a reminder email to leave a review.  That’s it. No strings, just a free book.  I hope you’ll join me as I venture into this new series!

 

Shark’s Instinct: Fresh out of prison and fresh out of luck, twenty-something Shark wants back into The Organization. But when Geier, the mob boss with a cruel sense of humor, sends Shark to the suburbs to find out who’s been skimming his take, Shark realizes he’s going to need more than his gun and an attitude to succeed. With the clock ticking, Shark accepts the help of the mysterious teenage fixer, Peregrine Hays, and embarks on a scheme that could line his pockets, land him the girl and cement his reputation with the gang—if he makes it out alive.

PRE-ORDER HERE or join the Advanced Reader Team using the form below!